Advanced Web Development

In: Computers and Technology

Submitted By blancitaloco
Words 3409
Pages 14
Advanced Web Development/WEB 407

Introduction Kudler Fine Foods is a specialty food store offering imported and domestic fare including baked goods, meats & seafood, produce, cheese & dairy, and wine. With three locations in the San Diego metropolitan area (La Jolla, Del Mar and Encinitas), Kudler’s mission is to provide their customers with, “…the finest in selected foodstuffs, wines, and related needs in an unparalleled consumer environment” (Apollo Group Inc. 2009).
In an effort to increase customer convenience and business revenue, Kudler Fine Foods wants to sell their products on the internet. By adding both item inventory and online ordering pages to their current site, Kudler Fine Foods can accomplish this goal. There are, however, additional systems necessary on the back-end to make this system possible.
According to TheConsumerCollective website (2010), “E-commerce spending continues to outpace analyst’s predictions… spending will reach $259 billion in 2014, and $278.8 billion by 2015” (Suetos, 2010). Over the past few years, customer confidence with online shopping has increased significantly. Customers feel more at ease with purchasing their products from online retailers than they did just years ago.
This proposal will demonstrate the major components necessary for Kudler Fine Foods to begin offering their products online. It will discuss the database design, how the scripting language PHP will be set up to provide a “shopping cart” for ease of use, and illustrate a mockup of the online ordering pages. In addition, it will overview the use of data validations, and web standards.

Database Design
For Kudler to achieve success through the Internet, the company must choose a database created with MySQL. MySQL is an open source format that provides several benefits to a business entering the online retail world. First, the code…...

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