Adidas Brand in the Hand

In: Business and Management

Submitted By Shaunasm
Words 1891
Pages 8


Faculty : EMS School of Business and Finance

Course name : Advanced Marketing

Student Name : Shauna Windvogel

Student Number : 3209039

Assignment Title : The Brand in the Hand:

Mobile Marketing at Adidas

Course Code : MAN702

Lecturer Name : Prof Linda De Vries

Compulsory Plagiarism Declaration

I Shauna Windvogel, declare that the work attached is my own work. I acknowledge that copying someone else’s assignment or essay, or part thereof is wrong. All sources used in this work have been correctly referenced, using the Harvard system of in-text referencing. The work does not contain any sections that can be regarded as cut-or-paste technique, as a mere translation, or as “mono-phrasing” (work taken from a single source). I realise that a research argument has to be constructed, and declare that my text is a reflection of the integration of relevant sources. Further, I know that plagiarism is wrong. Plagiarism is to use another’s work and pretend that it is your own. Additionally, I have not allowed and will not allow anyone copy my work with the intention of passing it off as his/her own work.

Signed: [pic] Date: 12 March 2012

Table of Contents

Topic question: Given the reading of 2 marketing classics articles (13+17) and your understanding of marketing strategy processes consider recommending a specific market strategy for Adidas.


1. Introduction 3

2. Market Objectives of Adidas 4
2.1. Branding 4
2.2. Positioning Strategy 5

3. Segmenting Adidas 5

4. Considering the Family Life Cycle 8

5. Conclusion 9



In entering the US market Adidas realised that the conventional methods used Europe will not suffice in this fierce market. Nike and Reebok was the fore…...

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