Ad Analysis Essay

In: English and Literature

Submitted By Gmendez0375
Words 544
Pages 3
Olympic ONE Paint + Primer in One

Olympic Paint has created the perfect paint for families with young children. This new paint is specially formulated to help parents avoid the hefty cost of repainting when their young artists decide to use the living room wall as a canvas. Olympic ONE is the paint that will allow families to avoid the hassle and the huge cost of repainting. Olympic Paint launched a very successful ad that uses the Emotional Appeal, the Slogan/Loaded Word and the Endorsement/Credibility persuasive techniques to convince consumers to buy their paint. The first persuasive technique that is used in this advertisement is the Emotional Appeal technique. The image shows a baby drawing on a household wall using markers of different colors. The image of the baby will immediately spark an emotional reaction from the parent/consumer. This type of imagery is used in advertisements because is proven to create positive, upbeat feelings in consumers. The advertiser intends for these positive feelings to be transferred to the advertised product. In turn, this will help convince the consumer to purchase the item. Besides the use of imagery, this ad also makes use of select wording as a way to appeal to the consumer. The second persuasive technique that was implemented in this advertisement is that of the Slogan/Loaded Word technique. With this technique, the advertiser utilizes carefully selected words or phrases that will leave an impact on the consumer. The slogan, “Not Just Guaranteed for Life, Guaranteed for Real Life”, was chosen to spark a positive and memorable effect on the consumer. The word “incredible” was intentionally used numerous times throughout the text. “Incredible stain fighter”, “incredibly durable” and “incredibly affordable” are all phrases that will influence the consumer in favor of purchasing the product. Along with the…...

Similar Documents

Rhetorical Analysis Vintage Ad Essay

...Rhetorical Analysis Vintage Ad Essay Crystal Cash DeVry University Rhetorical Analysis Vintage Ad Essay This Palmolive soap advertisement’s headline reads: "Let your beauty be seen.” While looking at this headline from a modern prospective, one might find such claims absurd. When one considers the context of the ad, and that this advertisement targeted the female demographic in America during the 1950’s it kind of makes sense that the ad may have been persuasive. The 50’s can be regarded as one of the happiest decades in American history, it was the end of World War two and the economy was expanding to a global standard. There were two forms of advertising in the 50’s era, pathos and logos. Looking at it from the 50’s perspective, the housewife wants to use this product to look appealing to her husband because in that time the women stayed at home and looked after the home while the men worked. In this ad, Palmolive targets the growing population of suburban women and uses rhetorical strategies that will appeal to emotion and logic. The primary focus of the ad is Palmolive’s appeal to emotion. The depiction of the housewife looking very beautiful with a flawless complexion and the doting husband apparently hanging on her shoulder admiring her beautiful complexion suggests that with this product you “too” can have an adoring husband admiring your new flawless complexion when you use Palmolive soap. In the text of the ad, it states how Palmolive’s beauty plan brings......

Words: 590 - Pages: 3

Ad Analysis

...ntro Most businesses rely on advertisements to sale their products. The ad, Inquiries in Science, I have is from a magazine called “Science Teacher”. The magazine cover uses bright colors that stands out to a person. The magazine also uses many different Jib Fowles Advertising’s Fifteen Basic Appeals. This magazine will be for teacher in the science department. The magazine is sponsored by the National Science Teachers Association. The magazine is based on going green and giving teacher’s newer concepts. The purpose of this ad is to help students and teachers become better informed about science. Advertising Description This ad is for the Carolina Biological Supply Company. It advertises a program that makes science concepts easy to understand. The background is white with teachers and students saying their comments or thoughts in bubbles. There are three African Americans, two Caucasian people, and one Asian person. There are more females than males in this ad. All together there are five females and two males. All of the people are in the ad are smiling, doing projects, or teaching. All of their comments are positive comments and positive reactions. A quote from one of the people says, “Now this is what science should be like.” The background of the ad is white with black bold letters. The pictures are in square boxes at the top middle of the page. The bold black words are towards the bottom of the page, right under the pictures. The title of the reading is “What......

Words: 927 - Pages: 4

Ad Analysis

...Ad Analysis The American Dream house isn’t a mansion, or a retro-modern loft in the city. The dream house is now a beautiful home in the suburbs where a mom can live with her children and the family pet. A house that is very organized, spotless, and can be a place where moms can relax. The most important aspect is the floor, where everyone in the house walks on. Floors get steam mopped, re-painted and waxed in order for it to stay spotless, shiny and perfect. In this advertisement from Better Homes and Gardens magazine, the company Pergo convinces moms that with any mayhem running around the house, moms don’t have to worry about them getting destroyed or stained on. Moms with Pergo flooring in their homes can have one less thing to worry about. Right in the middle of the advertisement there’s a cute little girl painting the nails of a Great Dane dog. Next to the girl a bottle of nail polish has been knockd over. She looks happy; She’s not even worried about the nail polish. The dog is looking straight at the audience, he looks tired. Above the dog and the girl you see a bold sentence saying “After a long day of running, he treats himself to a mani-pedi.” It states why the dog looks tired and tells the audience that he has run around all day so, like other days, it’s time to get his nails done. In the background the viewer sees a mom re-arranging flowers, indicating that she likes to keep the house spotless. Then in the bottom there’s a story that says that Pergo, the......

Words: 1181 - Pages: 5

Farm Journey Ad Analysis

...Visual Analysis “Farm Journal” normally targets farmers because farmers are the ones that generally receive and read the magazine. This causes the ads in “Farm Journal” to be heavily agriculturally based. The company Ag Leader Technology that deals with the development of new technology that helps farmer’s jobs easier and more efficient created the ad that I choose to analysis. The name of the product that Ag Leader’s ad is for is called SeedCommand. The ad also explains what the SeedCommand does in text right below the tractor. The SeedCommand helps farmers manage the planting operations. SeedCommand helps to prevent overlapping seed, increase accuracy in seed spacing, automatic row shutoff, and advance seed monitoring. This ad from “Farm Journal” for SeedCommand forces the audience, mostly farmers, to view planting in whole new different light. With prices for high yielding seed not getting any cheaper, farmers cannot afford overlapping, inaccurate spacing, and misses when planting the expensive seed. The ad suggests that the SeedCommand could become the sidekick that helps the farmers saves the crop season and become the hero. It suggest this because the tractor and planter sit in what appears to be a dead and dried up field however with the sun setting in the background it seems to portray it as the thing that could come in and save the crop at the last minute. The tractor resembles a hot rod or high performance vehicle. This suggests that with SeedCommand the......

Words: 454 - Pages: 2

Ad Essay

...AD Analysis This is an ad about taking vacationing in Walt Disney World. When I see or even hear the words Walt Disney World, I think of vacation, excitement, relaxation, bonding with family, feeling like a kid again and most of all having fun. This is a place where families can go have fun and relax. The intended audience is likely to be middle class families who are young to middle-aged with children. This is a place where parents and children can have fun and relax. The ad stimulates the desire to go on vacation, bond and enjoy by showing a family who is clearly having fun with their children & enjoying the many amenities Walt Disney World has to offer . It also give readers/consumers/viewers strong feelings of happiness that can spark the desire to one day go on vacation and get the full attention of each other. The first appeal I noticed was escape because according to Fowles“desire to duck out of our social obligations, to seek rest or adventure.” and in this ad going on vacation is the ultimate getaway for anyone. The part of the ad that expresses this appeal is the headline “exhale” (Exhale, 43) meaning one can finally relax and get away from it all. Another example is of the family showing pleasure while on vacation. The main picture of this ad is of this family smiling, laughing and enjoying themselves. The mother is laughing, the husband/father is smiling at the mother because he sees her having fun, and the son is on the...

Words: 716 - Pages: 3

Ads Analysis

...context to CSR policy framing and implementation. These firms have been chosen carefully keeping in view the following factors: These firms are into the taking of CSR initiatives, These firms constitutes Auto, FMCG and IT sector, These firms are experiencing CSR practices in the health, education and environment sector. Data was collected from the official websites, in-person interviews and through structured questionnaire. The CSR initiatives in context to health, education and environment sector to be rated by the interviewee were identified from the literature. Based on the information and discussions mentioned above a matrix of various policy factors has been prepared. All initiatives factors have been rated on the scale of 1 to 5. Analysis and Results TCS: Tata consultancy services is India’s largest software service company and has won the Asian CSR award for initiating community development work and implementing various programs and devoting leadership and sincerity as ongoing commitment in incorporating ethical values. Major focus of the company is on education sector. Company is working upon literacy program that cares TCS designed computer based literacy model to teach adults and this program is known as a adult literacy program. Company is also working upon environment policy and has been developing environment friendly products and services. TCS has also taken some footprints into the health sector too i.e. its actively supporting children’s hospital in Mumbai.......

Words: 7004 - Pages: 29

Ad Analysis

...Dwayne Curry English 101 Dr. Rita Kumar 11 November 2009 AD Analysis of Reebok Advertisements The articles I chose come from the same exact magazine just different publish dates. They are targeting the exact same youth but in very different ways. My goal is to break the their interpretations and show what the ads are trying to represent in the companies eye. Reaching the target audience is the key for sales and with marketing departments being the the crucial part of business you know they are always coming up with ways to find them. My first Reebok article is cut in half. On one side of the photograph is superstar rap artists Jay-Z. The other side of the photograph is a picture of the projects he grew up in. You are able to catch a glimpse of a drug dealer's arm which has abut six rubber bands around it. In Jay-Z's part of the photograph he's in the penthouse suite overlooking downtown New York City. He's in a professional suit and is sitting in an expensive brown lunge chair. The other side of the photograph is black and white unlike Jay-Z's portion. Your able to really see the details of the photograph of an image portraying a younger Shawn Carter “aka” Jay-Z. This little article has an amazing amount of subtle messages. At first glance it's hard to figure out what exactly is the advertisement trying to sell. You see a strategically place Reebok symbol place in the lower right hand corner of the photo. It makes the reader have to search and by doing that that......

Words: 1169 - Pages: 5

Ad Analysis

...Taylor Williams Ad Analysis Feb. 28, 2013 "This is where families form unbreakable bonds. Where sharing a moment means creating a memory. And where your family getaway is something you'll return to forever. Come share this unforgettable experience. In a land called Colorado." This particular ad is a description of a visit to the state of Colorado. Convincing more tourism is the purpose for this ad. The targeted audience for this ad is seen visually in the painting of a family surrounded by a camp-wood fire in the middle of nowhere. Families, and mainly people who love to travel, are called through this promotion. This ad appeals to families of a certain socio-economic and educational level. There are advertising techniques used to symbolize these things. Plain folks, the most seen technique, is a suggestion that the product is a practical product of good value for ordinary people. When you look at the Colorado ad, you can easily visualize your "ordinary" family around that camp fire in the wilderness. However, families who cannot provide the "perfect" life for their children cannot replace the people that are photographed in the picture. Families that are poor or unstable, such as drug addicts, alcoholics, and abusive will not be seen taking a plane, bus, or car al the way to Colorado to see the mountains. The ideal family is seen here. Using the consumer's imagination, they are finishing up riding their horses around for a nature walk, settling down around a fire......

Words: 660 - Pages: 3

Ad Analysis

...Ad Analysis It happens once a month. It lasts for five to seven days. It is a time when a female becomes physically, emotionally, and mentally affected. It has been known to be a women’s worse nightmare. It’s the infamous menstrual cycle. The only thing that makes this time manageable is a good, reliable tampon. The Tampax Pearl ad persuades buyers to purchase their product through role models, settings, and props. The ad context is directed towards the teenage female population. A high school football field is the setting for the ad. The main characters portrayed are high school cheerleaders. They are all dressed in matching uniforms with blue and white tops, white skirts, and white shoes. They are perceived to be cheering in the middle of a high school football game. There is a girl doing a toe touch as she is tossed into the air by three other cheerleaders. There is a look of uncertainty on her face, as she attempts to smile. This brings a bit of humor to the ad. Above her head is the text reading “At a moment like THIS, I don’t care if my tampons came in a little black box.” The other 4 cheerleaders are doing individual jumps in the background. Near the bottom of the ad is a Tampax box that has the shape of a heart on the front of the package. Beneath the logo are the words “Outsmart Mother Nature,” outlined in pink. The bottom center of the ad also reads “Tampax Pearl with Cleanguard protects better than Kotex.” To persuade potential buyers the......

Words: 916 - Pages: 4

Ad Analysis

...October 18, 2010 Unit 2/Ad Analysis Duman Introduction U.S.News and World Report has officially leaked its 2011 Edition of “America’s Best Graduate Schools on August 31st, 2010. The advertised product is the magazine itself. The ad is very persuasive because it gives a common goal. The common goal is that the ad encourages people to buy the magazine so they can be successful and graduate in one of the top ranked school in the country. The intended audience for this ad is basically either undergraduate sophomore, juniors, or seniors in college or those who already have a degree. The ad’s primary approach is to get the audience to buy this magazine because it claims that it has all the important key details that can help them get into, and graduate from graduate school. The ad’s primary approach is very effective with persuading the audience to buy this magazine based on the illustration in that ad that is given. In the ad there is a picture underneath that shows 4 college students smiling and holding their diploma. Those who want to obtain an education through graduate school ultimately want to get to that point of smiling and holding a diploma in there hand. The ad is saying that if you buy this magazine you can end up like the four graduates in the picture, and that is what the intended audience, who are college students, wants. Audience Profile The U.S. News and World Report is the world’s #1 Best Selling magazine in the world. In America......

Words: 1315 - Pages: 6

Ad Analysis

...10, 2011 Subject: Analysis of Pamela Anderson PeTA ad Human VS. Animal Introduction Men and women are exposed to advertisements every day, weather they think they are or not. Unfortunately, there are more and more that goes against women and degrades them. The design features of this PeTA ad uses and focuses of female stereotypes, in order to persuade men and women to become a vegetarian. There are ways this could be portrayed as a stereotypical ad, from the model, to how she is sitting and what she is wearing, or even with what the text says, to the color choices. Description The ad was smaller when it was pulled it up on the internet, but the model is Pamela Anderson. There are limited colors of white, blue, black, and the skin and hair color of the model. It is obvious that she is trying to be sexy in every aspect. It looks as if she is sitting on a bed. She is wearing a revealing two-piece blue bikini, slightly showing some cleavage, and her hair and make-up are done, which pulls attention to the look on her face. Clearly, the look she is trying to go for is innocent. Also, her body is sectioned into parts just as a cow’s body would be when processed for meat. The text also plays a big part in this ad. Along the top of the ad it says: “ALL ANIMALS HAVE THE SAME PARTS,” and “HAVE A HEART, GO VEGETARIAN,” which surprisingly matches the color of her bikini, which also pulls the attention to her chest and face. Target Audience This ad reaches out to both......

Words: 1061 - Pages: 5

Ad Analysis

...Jack Holt Ad Analysis 10/6/11 Ethos When someone wants to persuade another person to believe something they use different types of rhetoric to try and convey their message. One of the types of rhetorical appeals is ethos, which uses character conveys to their message. An ad for a Pantene hair product uses this appeal. In the ad the actress Eva Mendes is the main focus; she covers around three quarters of the page and the picture is mostly of her head. Her hair is down and very prominent. Right next to her face is the Pantene logo in big letters. Underneath the picture is a quote long from Eva Mendes with certain words highlighted, a small picture of the products, and subtitle which says “Zero Fear of Breakage 100% More Strength”. This ad is in People magazine which targets women ages 20 to 50, most of whom are buying hair products. By using Eva Mendes as a spokes person creates an ethological appeal. The composition of the image forces the audience to focus on her long flowing hair. The message is that since Eva Mendes, successful and beautiful actress, who clearly has great hair uses this product, you are too. People are more likely to trust an ad with Eva Mendes in it then just a normal model because people are more familiar with her and know her character. Logos Another rhetorical appeal that companies use in advertising is logos; this targets the consumer’s logic to persuade him/her into buying their product. Aprica uses this appeal in their “MOTO”......

Words: 729 - Pages: 3

Ad Analysis

...Artistry Hydra-V is a skincare product which can deliver maximum hydration benefits for skin and formulated for younger consumers who’re not yet concerned with signs of aging to ensure skin receives the deepest hydrating benefits (Forward Beauty, 18). The Artistry Hydra-V advertisement was released on December 2015 and starring Teresa Palmer. Everything in the ad appears to be the same color as Hydra-V product. The word, “Artistry Hydra-V”, written in big gold letter, fades out at the beginning of the video and Teresa, wearing blue water color dress, walking in the blue water color painted room, waterfalls and ponds; these all are perfectly match with the product. The audience would already know what they are trying to sell and what the product is made for by watching the ad just for five seconds. The advertisement effectively uses logos, ethos, and pathos to convince the audience to buy the product. The first appeal is shown by using logos to give the viewer’s reasoning to buy Hydra-V products. Artistry Hydra-V claims that their products are inspired by Nobel Prize winning research and for men or women of all types of skin. The ads states, “Hydration is the key of beautiful flawless skin. You need water and your skin needs water”, it reminds the viewers they need to treat their skin as they treat their body. This advertisement identifies the ingredients those are from the world’s most pristine places. These are Norwegian fjord water (to release hydration deep into skin),......

Words: 984 - Pages: 4

Ad Essay

...advertising on mobile and website. (Andrew 2010). When it comes to advertising expenditure, digital platforms offer a greater opportunity, timeliness, and relevance to achieve greater understanding to advertising expenditure. This essay will be discussing how advertisers accommodate the trending in digital development and how to engage with the potential consumer in digital ages through three components. First of all, advertising on social media networking perhaps is an essential for advertisers to engage with as social media has been heavily using among young consumers. Second of all, the concept of “over the top” has upended the traditional television advertising by delivering video content via the internet and without a multiple system operator being involved. Third of all, search advertising can be an alternative method to approach consumer as consumer often use the search engine to identify or compare purchasing items, it offers a great opportunity for advertisement to kick in. Fourth of all, while mobile’s growth for the past five years is extraordinary, as mobile is an interactive media that similar to the internet, advertiser should take it into consideration when it comes to using viral advertising methods to engage with audience. This essay also will be addressing the concept of spending advertising expenditure in the digital age and the long-term return on investment of digital advertising in a digital world. In the first place, social media advertising perhaps......

Words: 2103 - Pages: 9

Ad Analysis

...Ad Analysis 1. Pepsi Next “Baby” Commercial Summary- This is a 31 second commercial about a new mother who is filming their baby doing “baby” things when the father comes home with the new Pepsi Next soda. The mother doesn’t believe that the Pepsi Next really tastes like Pepsi, since it is supposed to have 60% sugar. They try the soda and are so mesmerized by the new Pepsi Next that they don’t notice their baby dancing, doing “the worm” and playing guitar. Audience- The audience for this commercial could be diabetics who would like a soda with less sugar, or people in general who are looking for a “healthier” soda or a trying to lose weight without giving up soda. Hook- The first thing that gets your attention is the cute baby in the scene, and the super excited vibe that the father gives off about the new Pepsi Next, and finally the dancing baby makes the whole commercial hilarious. Sell Techniques- The Pepsi Next sell techniques for this commercial are the use of “shock and awe”. ie: “The NEW Pepsi Next has the SAME great taste but 60% less sugar!!” Plus it makes you feel like if you drink this soda you not notice anything in your surroundings other than the amazing taste of the Pepsi Next. Motivator- The simple fact that EVERY ‘diet’ soda on the market tastes awful, makes you want to try the new Pepsi Next just to see if it really does taste like regular Pepsi. I bought some just to see if it tasted as good as the commercial says… It actually tastes pretty......

Words: 1427 - Pages: 6

Elisha Cook Jr. | Good Cop | Edward Pawley