3m Case Study

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Submitted By celsorodriguez81
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Marketing Fudamentals
June 17, 2014

3M Case Post-it.
Preguntas
1. A) ¿Cómo obtuvo David Windorski ideas de los estudiantes universitarios que le ayudaron a diseñar la versión comercial final de marca textos con banderitas Post-it? B) ¿Cuál fue la importancia de estas ideas para el éxito del producto? 2. ¿Que A) Ventajas especiales y B) problemas potenciales tuvo 3M al introducir un nuevo producto de marca textos con banderitas para los estudiantes universitarios en 2004? 3. Visite su librería universitaria antes de responder A) ¿dónde exhibiría el marca textos con banderitas Post-it en una librería universitaria? B) ¿de qué modo puede usted lograr que el exhibidor comunique al mayor número de estudiantes la existencia del producto? 4. ¿de qué manera podría 3M promover su marca textos con banderitas Post-it para que los estudiantes se den más cuenta de la existencia del producto? 5. ¿Cuáles son A) las oportunidades particulares y B) los desafíos potenciales para 3M derivadas de llevar su marca textos con banderitas Post-it a los mercados internacionales? C) ¿en qué países debería 3M concentrar sus esfuerzos de marketing?

Questions

1. (a) How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it® Flag Highlighter? (b) How were these ideas important to the success of the product? 2. What (a) special advantages and (b) potential problems did 3M have in introducing a new highlighter-with-flags product for college students? 3. Visit your college bookstore before you answer. (a) Where would you display the Post-it® Flag Highlighter in a college bookstore, and (b) how can the display increase student awareness of the product? 4. In what ways might 3M try to promote its Post-it® Flag Highlighter and make students more aware of the product? 5. What are (a)…...

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